About Us

Based in Greater Manchester over the last 16 years we have taught over 170,000 children to learn to swim. 

Our first business venture was under the brand Total Swimming Academies and we had a partnership in Liverpool to build temporary pools in schools, providing an opportunity for children in deprived communities the chance to learn a lifesaving skill during their PE lessons. Soon afterwards Total Swimming Academies started to hire school pools in North West England to deliver swimming lessons to local communities. 

In 2014 Becky Adlington joined Total Swimming and set up Becky Adlington Swim Stars hiring pool space in private gyms. 

By 2017 the business had achieved its growth plan to realise the ambition to lease a retail premises to build an above ground pool to create swim! our purpose built family centred learn to swim venues. 

A restructure of the business in 2023 has brought together all 3 swimming businesses under one brand we are swim. 

 

“It’s like a family here at swim, everybody loves what we do, and they know we are making a difference to children’s lives. Seeing their smiles in the pool each week makes it so worthwhile.” Dave Cooper, swim! Senior General Manager

 

“The career progression within swim has definitely been a highlight throughout my journey here. I joined the company in 2015 as a part-time coach since then I have joined the Marketing Team where I am lucky enough to work across all brands at swim. Being able to help children all around the UK get involved in Sport is an amazing feeling!” Grace Fensome, Marketing Executive

 

“The sense of achievement when you see the people you have trained and developed hit a personal milestone is incredible, because you know you’re the person who’s helped them get there. I’ve never been part of a team that are so close and go above and beyond to support each other. Every team member has the same level of love for what we do.” Kelly Gaffney, Head of People

 

And if you need any more reasons to come and work with us, check out some of the great benefits of being part of the ‘we are swim’ team;  

 

  • Fully funded qualifications and training
  • Casual dress, vibrant and colourful uniform on site
  • Hybrid working arrangements for managers
  • Company events
  • Company pension
  • Employee discount on swimming lessons for friends and family
  • Free On-site parking
  • Employee assistance programme
  • Star of Month employee recognition
  • Centre of the Month team recognition
  • Annual Awards
  • Professional development and career opportunities